Tu pedido
Gabay, Jonathan
Libros de: Gabay, Jonathan
Mostrando 1 libros encontrados. (1 páginas).
-
Brand Psychology "Consumer Perceptions, Corporate Reputations"
Gabay, Jonathan
Kogan Page (2015)
- EAN: 9780749471736
- Páginas: 440
- Fecha de edición: 2015
pvp.33,80 €
Sin Stock. Posibilidad entre 11 y 20 dias
Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, ...
