Gabay, Jonathan

Libros de: Gabay, Jonathan

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  • Brand Psychology "Consumer Perceptions, Corporate Reputations"

    Gabay, Jonathan

    Kogan Page (2015)

    valoración

    • EAN: 9780749471736
    • Páginas: 440
    • Fecha de edición: 2015

    pvp.33,80 €

    Disponible entre 11 y 20 dias

    Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, ...