Furseth, Peder Inge
Libros de: Furseth, Peder Inge
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Innovation in a Consumer Society "Value-Driven Service Innovation"
Cuthbertson, Richard Furseth, Peder Inge
Oxford University Press (2016)
- EAN: 9780198705116
- Páginas: 208
- Fecha de edición: 2016
pvp.79,95 €
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This book aims to develop innovation theory by focusing on innovation in a consumer society. In an advanced consumer society, services dominate and are provided through digital as well as physical channels by local, national ...