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Flores, Laurent
Libros de: Flores, Laurent
Mostrando 2 libros encontrados. (1 páginas).
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How to Measure Digital Marketing "Metrics for Assessing Impact and Designing Success"
Flores, Laurent
Palgrave (2013)
- EAN: 9781137340689
- Páginas: 272
- Fecha de edición: 2013
pvp.34,15 €
Sin Stock. Posibilidad entre 11 y 20 dias
Digital marketing has become a necessity for almost all companies and organizations across the globe. However, few companies measure the effectiveness of their campaigns and so the return on investment debate continues. How to Measure ...
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Marketing Management "A Value-Creation Process"
Dubois, Pierre-Louis Flores, Laurent Jolibert, A. Mühlbacher, Hans
Palgrave (2012)
- EAN: 9780230240957
- Páginas: 465
- Fecha de edición: 2012
pvp.63,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organization and involving most personnel as part-time marketers. The authors argue that every ...
