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Fifield, Paul
Libros de: Fifield, Paul
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Marketing Strategy
Fifield, Paul
Butterworth-Heinemann (2007)
- EAN: 9780750656757
- Páginas: 312
- Fecha de edición: 2007
pvp.45,00 €
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The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core ...
