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Fetscherin, Marc
Libros de: Fetscherin, Marc
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CEO Branding "Theory and Practice"
Fetscherin, Marc
Routledge (2015)
- EAN: 9781138013728
- Páginas: 336
- Fecha de edición: 2015
pvp.59,95 €
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CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin ...
