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Fennis, Bob M.

Libros de: Fennis, Bob M.

Mostrando 1 libros encontrados. (1 páginas).

  • The Psychology of Advertising

    The Psychology of Advertising

    Fennis, Bob M. Stroebe, Wolfgang

    Routledge (2025)

    valoración

    • EAN: 9781032596136
    • Páginas: 496
    • Fecha de edición: 2025

    pvp.68,95 €

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    The Psychology of Advertising offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to ...