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Farrell, Carlyle
Libros de: Farrell, Carlyle
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Global Marketing "Practical Insights and International Analysis"
Farrell, Carlyle
Sage Publications (2015)
- EAN: 9781446252642
- Páginas: 360
- Fecha de edición: 2015
pvp.64,85 €
Disponible entre 11 y 20 dias
This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and ...
