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Esteban-Bravo, Mercedes

Libros de: Esteban-Bravo, Mercedes

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  • Marketing Research Methods "Quantitative and Qualitative Approaches"

    Marketing Research Methods "Quantitative and Qualitative Approaches"

    Esteban-Bravo, Mercedes Vidal-Sanz, José M.

    Cambridge University Press (2021)

    valoración

    • EAN: 9781108792691
    • Páginas: 700
    • Fecha de edición: 2021

    pvp.72,95 €

    Disponible entre 11 y 20 dias

    Covering both quantitative and qualitative methods, this book examines the breadth of modern market research methods for upper level students across business schools and social science faculties. Modern and trending topics including social networks, machine ...