Eisend, Martin
Libros de: Eisend, Martin
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Research Methodology in Marketing "Theory Development, Empirical Approaches and Philosophy of Science Considerations"
Eisend, Martin Kuss, Alfred
Springer (2019)
- EAN: 9783030107932
- Páginas: 238
- Fecha de edición: 2019
pvp.99,95 €
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This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to ...