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Edwards, Helen
Libros de: Edwards, Helen
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From Marginal to Mainstream "Why Tomorrow's Brand Growth Will Come from the Fringes"
Edwards, Helen
Kogan Page (2023)
- EAN: 9781398604315
- Páginas: 250
- Fecha de edición: 2023
pvp.27,95 €
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Legacy brands are struggling. The hand-to-hand combat for advantage has become a zero-sum game - producing small share gains and losses but nothing to bring about sensational new growth.
This book shows why businesses, ...
