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Dwivedi, Yogesh K.

Libros de: Dwivedi, Yogesh K.

Mostrando 2 libros encontrados. (1 páginas).

  • Social Media in the Marketing Context "A State of the Art Analysis and Future Directions "

    Social Media in the Marketing Context "A State of the Art Analysis and Future Directions "

    Cherniece, J. Plume Dwivedi, Yogesh K. Slade, Emma L.

    Chandos Publishing (2016)

    valoración

    • EAN: 9780081017548
    • Páginas: 182
    • Fecha de edición: 2016

    pvp.65,15 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making ...

  • Information Systems Theory Vol.2 "Explaining and Predicting Our Digital Society"

    Information Systems Theory Vol.2 "Explaining and Predicting Our Digital Society"

    Dwivedi, Yogesh K. Schneberger, Scott L. Wade, Michael R.

    Springer Verlag (2011)

    valoración

    • EAN: 9781441997067
    • Páginas: 446
    • Fecha de edición: 2011

    pvp.179,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The overall mission of this book is to provide a comprehensive understanding and coverage of the various theories and models used in IS research. Specifically, it aims to focus on the following key objectives: * ...