Dunbar, I.
Libros de: Dunbar, I.
Mostrando 1 libros encontrados. (1 páginas).
-
Market Segmentation
Dunbar, I. Mcdonald, Malcolm
Butterworth-Heinemann (2004)
- EAN: 9780750659819
- Páginas: 465
- Fecha de edición: 2004
pvp.42,50 €
Disponible entre 11 y 20 dias
'Now Professor Malcolm McDonald and Ian Dunbar have peeled away the layers of complexity and confusion to produce a step-by- step guide through the difficult terrain of market segmentation. The value of their book to ...