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Dulieu, Mike
Libros de: Dulieu, Mike
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The Marketing Of Technology Intensive Products And Services
Corsi, Patrick Dulieu, Mike
Wiley & Sons Ltd. (2009)
- EAN: 9781848211049
- Páginas: 320
- Fecha de edición: 2009
pvp.145,60 €
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This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, ...
