Dubicki, Eleonora
Libros de: Dubicki, Eleonora
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Marketing And Promoting Electronic Resources: Creating The E-Buzz
Dubicki, Eleonora
Routledge (2009)
- EAN: 9780789035868
- Páginas: 256
- Fecha de edición: 2009
pvp.33,50 €
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Technological advances allow libraries to more readily serve patrons' needs. But how can a librarian effectively communicate what services libraries offer? "Marketing and Promoting Electronic Resources: Creating the E-Buzz!" explains the foundations of marketing and ...