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Du Plessis, Erik
Libros de: Du Plessis, Erik
Mostrando 1 libros encontrados. (1 páginas).
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The Advertised Mind: Groundbreaking Insights Into How Our Brains Respond To Advertising
Du Plessis, Erik
Kogan Page (2005)
- EAN: 9780749443665
- Páginas: 256
- Fecha de edición: 2005
pvp.63,70 €
Sin Stock. Posibilidad entre 11 y 20 dias
Advertising research organizations have been trying for years to measure the effectiveness of advertising. Recent research by Erik du Plessis and his colleagues at Adtrack South Africa, and subsequently at Millward Brown, has helped to ...
