Doyle Charles
Libros de: Doyle Charles
Mostrando 1 libros encontrados. (1 páginas).
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A Dictionary of Marketing
Doyle Charles
Oxford University Press. (2011)
- EAN: 9780199590230
- Páginas: 448
- Fecha de edición: 2011
pvp.15,95 €
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A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, ...