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Devinney, Timothy M.
Libros de: Devinney, Timothy M.
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The Myth Of Ethical Consumer
Devinney, Timothy M.
Cambridge University Press (2010)
- EAN: 9780521747554
- Páginas: 258
- Fecha de edición: 2010
pvp.40,50 €
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Do consumers really care where products come from and how they are made? Is there such a thing as an 'ethical consumer'? Corporations and policy makers are bombarded with international surveys purporting to show that ...
