Del Giudice, Manlio

Libros de: Del Giudice, Manlio

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  • The Satisfaction of Change "How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes"

    Del Giudice, Manlio Della Peruta, Maria Rosaria

    Palgrave (2017)

    valoración

    • EAN: 9783319418834
    • Páginas: 138
    • Fecha de edición: 2017

    pvp.126,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the ...