Daryanto, Ahmad
Libros de: Daryanto, Ahmad
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An Introduction to Quantitative Research Methods for Marketing "Tools and Techniques Using SPSS and R"
Daryanto, Ahmad
Routledge (2025)
- EAN: 9781032525648
- Páginas: 490
- Fecha de edición: 2025
pvp.62,95 €
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This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R.
Using step-by-step examples throughout, the book is broken down into six core sections: Part 1 covers ...