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Darroch, Jenny

Libros de: Darroch, Jenny

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  • Why Marketing to Women Doesn't Work "Using Market Segmentation to Understand Consumer Needs"

    Why Marketing to Women Doesn't Work "Using Market Segmentation to Understand Consumer Needs"

    Darroch, Jenny

    Palgrave (2014)

    valoración

    • EAN: 9781137358165
    • Páginas: 256
    • Fecha de edición: 2014

    pvp.32,85 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Women are now seen as the largest, most lucrative and most active market of all. Increasingly, organizations are fine-tuning their marketing strategies to better reach women, yet they continue to target them incorrectly, which risks ...