Da Silva, Teresa
Libros de: Da Silva, Teresa
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Trade Marks, Brands And Competitiveness
Da Silva, Teresa
Routledge (2009)
- EAN: 9780415776936
- Páginas: 284
- Fecha de edición: 2009
pvp.145,60 €
Sin Stock. Posibilidad entre 11 y 20 dias
This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods ...