Da Silva, Teresa

Libros de: Da Silva, Teresa

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  • Trade Marks, Brands And Competitiveness

    Da Silva, Teresa

    Routledge (2009)

    valoración

    • EAN: 9780415776936
    • Páginas: 284
    • Fecha de edición: 2009

    pvp.145,60 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods ...