Crecelius, Andrew T.
Libros de: Crecelius, Andrew T.
Mostrando 1 libros encontrados. (1 páginas).
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Marketing "Based on First Principles"
Crecelius, Andrew T. Palmatier, Robert W.
Bloomsbury Publishing Plc (2025)
- EAN: 9781350327894
- Páginas: 384
- Fecha de edición: 2025
pvp.63,95 €
En stock
An introduction to marketing theory and practice based around Palmatier's acclaimed 'first principles', this textbook provides a global perspective and an abundance of engaging case studies.
Palmatier's four principles - all customers differ, all ...