Crecelius, Andrew T.

Libros de: Crecelius, Andrew T.

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  • Marketing "Based on First Principles"

    Crecelius, Andrew T. Palmatier, Robert W.

    Bloomsbury Publishing Plc (2025)

    valoración

    • EAN: 9781350327894
    • Páginas: 384
    • Fecha de edición: 2025

    pvp.63,95 €

    En stock

    An introduction to marketing theory and practice based around Palmatier's acclaimed 'first principles', this textbook provides a global perspective and an abundance of engaging case studies.

    Palmatier's four principles - all customers differ, all ...