Crawford, C. Merle
Libros de: Crawford, C. Merle
Mostrando 1 libros encontrados. (1 páginas).
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New Products Management
Crawford, C. Merle
UK-Mcgraw-Hill (2011)
- EAN: 9780071289238
- Páginas: 576
- Fecha de edición: 2011
pvp.69,95 €
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Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables ...