Crawford, C. Merle

Libros de: Crawford, C. Merle

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  • New Products Management

    Crawford, C. Merle

    UK-Mcgraw-Hill (2011)

    valoración

    • EAN: 9780071289238
    • Páginas: 576
    • Fecha de edición: 2011

    pvp.69,95 €

    Disponible entre 11 y 20 dias

    Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables ...