Craig, Samuel
Libros de: Craig, Samuel
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International Marketing Research
Craig, Samuel
Wiley & Sons Ltd. (2005)
- EAN: 9780470010952
- Páginas: 480
- Fecha de edición: 2005
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The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better ...