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Cornwell, T. Bettina
Libros de: Cornwell, T. Bettina
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Sponsorship in Marketing "Effective Partnerships in Sports, Arts and Events"
Cornwell, T. Bettina
Routledge (2020)
- EAN: 9780367343446
- Páginas: 274
- Fecha de edición: 2020
pvp.59,95 €
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Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to ...
