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Corcoran, Andrew
Libros de: Corcoran, Andrew
Mostrando 2 libros encontrados. (1 páginas).
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Introduction to Marketing "Concepts and Contexts"
Corcoran, Andrew
Bloomsbury Publishing Plc (2026)
- EAN: 9781350361461
- Páginas: 352
- Fecha de edición: 2026
pvp.63,95 €
En stock
This concise introduction to marketing essentials provides a grounding in the key concepts of the subject and the contexts in which they operate. Considering how the organisation must deal clearly with the contrasting value needs ...
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Integrated Digital Marketing in Practice
Corcoran, Andrew
Cambridge University Press (2023)
- EAN: 9781009204378
- Páginas: 325
- Fecha de edición: 2023
pvp.53,40 €
En stock
Integrated Digital Marketing in Practice is a comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing. Considering a broad range of organization types, sizes and markets, this ...
