Copulsky, Jonathan R.

Libros de: Copulsky, Jonathan R.

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  • Brand Resilience "Managing Risk and Recovery in a High-Speed World"

    Copulsky, Jonathan R.

    Palgrave (2013)

    valoración

    • EAN: 9780230392182
    • Páginas: 256
    • Fecha de edición: 2013

    pvp.14,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable ...