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Copley, Paul

Libros de: Copley, Paul

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  • Marketing Communications Management "Analysis, Planning, Implementation"

    Marketing Communications Management "Analysis, Planning, Implementation"

    Copley, Paul

    Sage Publications (2014)

    valoración

    • EAN: 9780857027870
    • Páginas: 480
    • Fecha de edición: 2014

    pvp.56,00 €

    Disponible entre 11 y 20 dias

    This friendly and assessable textbook will introduces to the core concepts of Marketing Communications Management covering everything from the importance of an integrated marketing communications, which includes a blend of sales promotion, advertising management, direct ...