Tu pedido
Cluley, Robert
Libros de: Cluley, Robert
Mostrando 1 libros encontrados. (1 páginas).
-
Marketing Science Fictions "An Ethnography of Marketing Analytics, Consumer Insight, and Data Science"
Cluley, Robert
Bristol University Press (2026)
- EAN: 9781529233377
- Páginas: 185
- Fecha de edición: 2026
pvp.37,85 €
En stock
This book explores data science in practice through an ethnographic study at a global marketing technology and research firm.
The book shows that, while businesses have embraced data science methods to understand markets and ...
