Church, Roy
Libros de: Church, Roy
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The Emergence Of Modern Marketing
Church, Roy
Frank Cass Publishers (2005)
- EAN: 9780714683263
- Páginas: 160
- Fecha de edición: 2005
pvp.36,40 €
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Modern marketing and advertising deeply influences the way we perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of ...