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Cheverton, Peter
Libros de: Cheverton, Peter
Mostrando 5 libros encontrados. (1 páginas).
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Key Account Management "Tools and Techniques for Achieving Profitable Key Supplier Statu"
Cheverton, Peter
Kogan Page (2012)
- EAN: 9780749463519
- Páginas: 388
- Fecha de edición: 2012
pvp.39,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Key Account Management is a highly practical book with a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers - the lifeblood of any organization. Very few books take the long-term, ...
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Understanding The Professional Buyer
Cheverton, Peter
Kogan Page (2010)
- EAN: 9780749461232
- Páginas: 224
- Fecha de edición: 2010
pvp.36,30 €
Sin Stock. Posibilidad entre 11 y 20 dias
Understanding the Professional Buyer is a practical guide for sales professionals. Providing insight into the behaviour and strategies of buyers it Includes guidance on; motivations and rewards, purchasing analysis and negotiation.
Understanding ... -
Global Account Management. a Complete Action Kit.
Cheverton, Peter
Kogan Page (2008)
- EAN: 9780749452278
- Páginas: 242
- Fecha de edición: 2008
pvp.40,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
"Global Account Management" explains the significant challenges of establishing a global account strategy and guides you through the process of decisions and actions required to manage global accounts successfully. The book provides a thorough, workmanlike ...
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Understanding Brands.
Cheverton, Peter
Kogan Page (2006)
- EAN: 9780749446659
- Páginas: 139
- Fecha de edición: 2006
pvp.16,40 €
Sin Stock. Posibilidad entre 11 y 20 dias
Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand, new or old, must be managed, nurtured, exploited and, when necessary, changed. For ...
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Global Account Management: a Complete Action Kit Of Tools And Techniques For Managing Big Customers In A
Cheverton, Peter
Kogan Page (2006)
- EAN: 9780749445386
- Páginas: 242
- Fecha de edición: 2006
pvp.68,30 €
Sin Stock. Posibilidad entre 11 y 20 dias
The aim of the book is to highlight the significant challenges of Global Account Management and to guide the reader through the process of decisions and actions required to make it a success. Global Account ...
