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Chernev, Alexander

Libros de: Chernev, Alexander

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  • Marketing Management

    Marketing Management

    Chernev, Alexander Keller, Kevin Lane Kotler, Philip

    Prentice-Hall International Ed (2025)

    valoración

    • EAN: 9781292462714
    • Páginas: 560
    • Fecha de edición: 2025

    pvp.74,87 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The gold standard for today's marketing management student
    Marketing Management gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions ...