Chernev, Alexander

Libros de: Chernev, Alexander

Mostrando 2 libros encontrados. (1 páginas).


  • Marketing Management

    Chernev, Alexander Keller, Kevin Lane Kotler, Philip

    Prentice-Hall International Ed (2025)

    valoración

    • EAN: 9781292462714
    • Páginas: 560
    • Fecha de edición: 2025

    pvp.74,87 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The gold standard for today's marketing management student
    Marketing Management gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions ...

  • Marketing Management

    Chernev, Alexander Keller, Kevin Lane Kotler, Philip

    Prentice-Hall International Ed (2021)

    valoración

    • EAN: 9781292404813
    • Páginas: 610
    • Fecha de edición: 2021

    pvp.87,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of ...