Chernev, Alexander
Libros de: Chernev, Alexander
Mostrando 2 libros encontrados. (1 páginas).
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Marketing Management
Chernev, Alexander Keller, Kevin Lane Kotler, Philip
Prentice-Hall International Ed (2025)
- EAN: 9781292462714
- Páginas: 560
- Fecha de edición: 2025
pvp.74,87 €
Sin Stock. Posibilidad entre 11 y 20 dias
The gold standard for today's marketing management student
Marketing Management gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions ... -
Marketing Management
Chernev, Alexander Keller, Kevin Lane Kotler, Philip
Prentice-Hall International Ed (2021)
- EAN: 9781292404813
- Páginas: 610
- Fecha de edición: 2021
pvp.87,50 €
Sin Stock. Posibilidad entre 11 y 20 dias
Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of ...

