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Chakravarti, Amitav

Libros de: Chakravarti, Amitav

Mostrando 1 libros encontrados. (1 páginas).

  • Why People Don't Buy "The Go and Stop Signals"

    Why People Don't Buy "The Go and Stop Signals"

    Chakravarti, Amitav Thomas, Manoj

    Palgrave (2015)

    valoración

    • EAN: 9781137466679
    • Páginas: 233
    • Fecha de edición: 2015

    pvp.34,60 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Crafting successful marketing strategies requires two skills: the ability to diagnose why consumers are not buying, and the ability to predict how marketing actions will change consumer behavior. Drawing from a rich repertoire of consumer ...