Cedrola, Elena
Libros de: Cedrola, Elena
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Fashion Branding and Communication "Core Strategies of European Luxury Brands"
Cedrola, Elena Jin, Byoungho
Palgrave (2017)
- EAN: 9781137523426
- Páginas: 188
- Fecha de edición: 2017
pvp.55,95 €
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This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive ...