Libros de: Castaldo, Sandro

Mostrando 2 libros encontrados. (1 páginas).

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  Retail And Channel Marketing
  

  Castaldo, Sandro Grossoni, Monica Premazzi, Katia

  Edward Elgar (2013)

  

  • EAN: 9781782546184
  • Páginas: 288
  • Fecha de edición: 2013

  pvp.99,95 €

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  his text, written for graduate and postgraduate students, investigates the current trends in channel management from both the distributors' and the manufacturers' perspectives. Retail trends, marketing and innovation, e-commerce, channel marketing and multi-channel management, are ...

  

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  Trust In Market Relationships
  

  Castaldo, Sandro

  Edward Elgar (2007)

  

  • EAN: 9781845427610
  • Páginas: 320
  • Fecha de edición: 2007

  pvp.127,30 €

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  "Trust in Market Relationships" illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm's economic results in highly ...