Capon, Noel
Libros de: Capon, Noel
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Frameworks for Market Strategy
Capon, Noel Go, Frank
Routledge (2016)
- EAN: 9781138889194
- Páginas: 590
- Fecha de edición: 2016
pvp.87,95 €
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Frameworks for Market Strategy: European Edition helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, ...