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Cameron, Douglas

Libros de: Cameron, Douglas

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  • Cultural Strategy "Using Innovative Ideologies To Build Breakthrough Brands"

    Cultural Strategy "Using Innovative Ideologies To Build Breakthrough Brands"
     Using Innovative Ideologies To Build Breakthrough Brands

    Cameron, Douglas Holt, Douglas

    Oxford University Press. (2010)

    valoración

    • EAN: 9780199587407
    • Páginas: 368
    • Fecha de edición: 2010

    pvp.24,75 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Market innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there's another important way to build new businesses: with innovative ideologies ...