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Buttle, Francis

Libros de: Buttle, Francis

Mostrando 3 libros encontrados. (1 páginas).

  • Hospitality Marketing "Principles and Practice"

    Hospitality Marketing "Principles and Practice"
     Principles and Practice

    Bowie, David Buttle, Francis

    Elsevier Science Publishers (2011)

    valoración

    • EAN: 9780080967912
    • Páginas: 448
    • Fecha de edición: 2011

    pvp.41,15 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    "Hospitality Marketing: An Introduction" takes a unique approach to outlining marketing processes in the hospitality industry. Ideal for those new to the topic of marketing, this text contextualises the subject for the hospitality sector. This ...

  • Customer Relationship Management "Concepts And Technologies"

    Customer Relationship Management "Concepts And Technologies"
     Concepts And Technologies

    Buttle, Francis

    Elsevier Science Publishers (2008)

    valoración

    • EAN: 9781856175227
    • Páginas: 522
    • Fecha de edición: 2008

    pvp.39,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies ...

  • Customer Relationship Management

    Customer Relationship Management

    Buttle, Francis

    Butterworth-Heinemann (2003)

    valoración

    • EAN: 9780750655026
    • Páginas: 320
    • Fecha de edición: 2003

    pvp.49,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. Customer relationship management is ...