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Buder, R.

Libros de: Buder, R.

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  • Applying Qualitative Methods to Marketing Management Research

    Applying Qualitative Methods to Marketing Management Research

    Buder, R.

    Macmillan Publishers (2003)

    valoración

    • EAN: 9781403916600
    • Páginas: 256
    • Fecha de edición: 2003

    pvp.44,63 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and ...