Bruhas, Sarah Maria
Libros de: Bruhas, Sarah Maria
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Business-to-Business "A Global Network Perspective"
Bruhas, Sarah Maria Glowik, Mario
Routledge (2015)
- EAN: 9780415740883
- Páginas: 315
- Fecha de edición: 2015
pvp.51,95 €
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Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business ...