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Brenkert, George

Libros de: Brenkert, George

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  • Marketing Ethics.

    Marketing Ethics.

    Brenkert, George

    Blackwell Publishers (2008)

    valoración

    • EAN: 9780631214236
    • Páginas: 272
    • Fecha de edición: 2008

    pvp.36,40 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Marketing is a moral activity embodying central ethical values and principles. With that as its foundation, "Marketing Ethics" addresses in a clear and pragmatic manner the ethical questions, misunderstandings, and challenges that marketing raises. It ...