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Brem, Alexander

Libros de: Brem, Alexander

Mostrando 2 libros encontrados. (1 páginas).

  • Revolution of Innovation Management Vol.1 "The Digital Breakthrough "

    Revolution of Innovation Management Vol.1 "The Digital Breakthrough "

    Brem, Alexander Viardot, Eric

    Palgrave (2017)

    valoración

    • EAN: 9781137574749
    • Páginas: 261
    • Fecha de edición: 2017

    pvp.119,59 €

    Disponible entre 11 y 20 dias

    This edited collection explores how digitalization is changing the management of innovation, and the subsequent implications for the next phases in its development. The authors identify and examine relevant phenomena which are related to the ...

  • Adoption of Innovation "Balancing Internal and External Stakeholders in the Marketing of Innovation"

    Adoption of Innovation "Balancing Internal and External Stakeholders in the Marketing of Innovation"

    Brem, Alexander Viardot, Eric

    Springer Verlag (2015)

    valoración

    • EAN: 9783319145228
    • Páginas: 230
    • Fecha de edición: 2015

    pvp.145,95 €

    Disponible entre 11 y 20 dias

    This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas ...