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Blazquez, Marta

Libros de: Blazquez, Marta

Mostrando 1 libros encontrados. (1 páginas).

  • Social Commerce "Consumer Behaviour in Online Environments"

    Social Commerce "Consumer Behaviour in Online Environments"

    Blazquez, Marta Boardman, Rosy Henninger, Claudia E. Ryding, Daniella

    Palgrave (2019)

    valoración

    • EAN: 9783030036164
    • Páginas: 277
    • Fecha de edición: 2019

    pvp.119,95 €

    Disponible entre 11 y 20 dias

    This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands ...