Blazquez, Marta
Libros de: Blazquez, Marta
Mostrando 1 libros encontrados. (1 páginas).
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Social Commerce "Consumer Behaviour in Online Environments"
Blazquez, Marta Boardman, Rosy Henninger, Claudia E. Ryding, Daniella
Palgrave (2019)
- EAN: 9783030036164
- Páginas: 277
- Fecha de edición: 2019
pvp.119,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands ...