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Bjerre, Mogens

Libros de: Bjerre, Mogens

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  • Brand Management "Research, Theory and Practice"

    Brand Management "Research, Theory and Practice"

    Bjerre, Mogens Heding, Tilde Knudtzen, Charlotte F.

    Routledge (2015)

    valoración

    • EAN: 9781138804692
    • Páginas: 312
    • Fecha de edición: 2015

    pvp.51,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    For more than three decades it has been argued that the brand is an important value creator and should be a top management priority. However, the definition of what a brand is remains elusive. BRAND ...