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Birke, Daniel

Libros de: Birke, Daniel

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  • Social Networks and Their Economics "Influencing Consumer Choice"

    Social Networks and Their Economics "Influencing Consumer Choice"

    Birke, Daniel

    Wiley & Sons Ltd. (2013)

    valoración

    • EAN: 9781118457658
    • Páginas: 216
    • Fecha de edición: 2013

    pvp.67,60 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Reveals how consumer choice can be better understood and influenced using social networks analysis (SNA) Intuitively, we all appreciate that we can be influenced by our friends and peers in what we do, how we ...