Belch, George
Libros de: Belch, George
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Advertising and Promotion "An Integrated Marketing Communications Perspective"
Belch, George Belch, Michael A.
UK-Mcgraw-Hill (2023)
- EAN: 9781266090608
- Páginas: 864
- Fecha de edición: 2023
pvp.81,95 €
Disponible entre 11 y 20 dias
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital ...